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Nike FuelBand Packaging

Packaging design for the Nike Fuelband while in Nike Global Brand Design. This project was interesting in that it had use the packaging to help users understand not only how to use the band, but communicate the product's benefit to one's life. This was done through the use of simple language and the development of an icon language throughout the package. Creative directed by Heather Amuny-Dey, with design and direction by Darrin Crescenzi.