The Pressure Is Evolving
I am incredibly excited to announce that my colleague and close friend Anton Pearson is the newest member of The Pressure.
Anton and I first met back in 1996. He lived down the street from the small apartment that my mother and I shared, and we were at a mutual friend's place drawing graffiti letters and playing with our friend Eric's turntables. Anton went on to be a deejay in Minneapolis, and I a dancer, promoter, rapper, and after all of that - a designer. In 2003, I brought Anton on board as a resident deejay at a hip-hop night that I threw in Minneapolis and we had 50-some nights together at that venue. A few years later, we were both founding members of the deejay/design crew Wants Vs. Needs. At that time, Anton decided to go back to school, and enrolled at MCAD, where I had graduated from a few years earlier. During his tenure there, I watched him grow and create challenging and beautiful work, both strongly conceptual and aesthetically experimental. We collaborated a few times while he was in school, and continued to do so once he graduated and moved to NYC to work at an ad agency.
As for myself, after working with record labels, branding agencies, global footwear companies, in-house and independently, The Pressure began as an organic evolution from years of burning-the-midnight-oil freelance work outside of dayjobs into a sustainable independent business. It's been almost two years running The Pressure as an LLC with a wide range of clients, from numerous Fortune 100 companies to agencies, independent artists, magazines and fledgling local startups. The work is always exciting, and every collaborator I truly consider a friend. It's been quite a journey learning how run a business while balancing the constant creative load and never sacrificing quality or attention to detail. Of course, I could always do better.
That being said, things at The Pressure have been reaching a kind of critical mass over the last 6 months, and even with the help of Ryan Bush, my awesome intern, it's become too much for me to handle alone. With each project that I've had to turn away that I regret, it became a little more clear that it may be time to scale. After a week of him working in house with me this month and careful deliberation on both sides, I've decided to move Anton from New York to Portland and hire him full-time as the newest designer at our tiny studio.
Anton and I share the same enthusiasm for creation, entrepreneurship, collaboration and engagement as we did when we first met as teens, and we plan on synthesizing our energies to create new platforms through the filter of The Pressure in the coming year.
I'm incredibly proud to let Anton be a part of this ride. Let's all make something great.
Artwork above by Anton Pearson and Adam R Garcia