Mike Heist has been working in the neon industry in Portland, Oregon for 30 years. He is a master in his craft, and is responsible for the bending of some of the city's most iconic signage. 10 SECONDS is a short film about work and happiness, and shares a bit of Mike's thoughts and insight into the amazing process of hand-made neon signage. The Pressure designed the sign as a component of event branding for the AIGA Portland event "Design and Happiness," a lecture by Stefan Sagmeister during Design Week Portland. We thought that this video would add some depth to the concept, and we hope you enjoy it. 

 

Smiley-skull design by Adam R Garcia. Direction by Ryan J Bush and Adam R Garcia. Post and editing by Ryan J Bush.

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