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Since 1985, the Air Jordan has been one of the most recognizable shoes in the world. This year,  The Pressure worked with Brand Jordan to develop the visual identity for its acclaimed 31st release. Modernized classical type ligatures, a bespoke typeface, logo lockups and a comprehensive visual center were created to supplement the dramatic photography and dimensionalize the story and legacy of the shoe.


Art director: Derrick Lee and Adam R Garcia, Design by Adam R Garcia and Anton Pearson, Photography by Timothy Saccenti, Project management by Clare Montgomery-Butler

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