The Pressure had the honor of partnering with Nike on the 2015 Nike Black History Month campaign, which included art direction, the creation of a custom modular typeface, motion graphic direction, the creation of pins, patches and a comprehensive visual identity center for this esteemed release.

Art directors: Derrick Lee and Darien Birks, Illustration: Jules Julien, Motion: Caleb Coppock / Project management: Margie Wargo

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The typeface we created is based on various characters that could be mixed out depending on context, along with a set of rules that we created for usage.

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