The Nike Air Max’ yearly release is one of the most anticipated of the year for the brand, and we worked alongside the Nike Running Brand team to create the communication around the launch this year, which included designing and directing the go-to-market imagery, a visual center and working alongside Happy Finish to create the dynamic imagery that would lead the campaign and communicate the power of this anticipated product.

Art directors: Derrick Lee. Design by Adam R Garcia and Anton Pearson. Project management by Kat Matthews. Post-production by Happy Finish.


For the out-of-home campaign, we'd leverage the cushioned type along with primary go-to-market imagery.